I choose to do a 2d character . I choose to base him on a strawberry and to make him into a cute character as I was influenced alot as a child by Disney and it influenced me to persue this career . I so loved the idea of creating something that would be completely mine from start to finish . I used my strengths of ideation and attention to detail which can be seen in the wings and in the trees The design strategy ,I choose to execute this concept was to use a darker color scheme and I also incorporated mehndi patterns into the trees to include my culture in a subtle way to enhance the background The pattern also adds in an interesting feature for the trees. The mehndi patterns also are in check with my personal brand as i like to pay attention to details and it incorporates my culture which i am proud to be apart and to show off and will allow people to connect to the design and feel a sense of community which is inline with my personal brand. The design shows my experience in photoshop drawing as well as the ability to create a character .This also addresses the brief as it fits in with my personal brand